Nike: “Move to Zero” augmented reality (AR) activated shoe boxes.

To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories.

When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

The WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees and its utilization of clean energy.

Customers can interact with 3D forests, solar panels and rotating windmills, while tapping hot spots that reveal more detailed information about Nike’s rethinking of packaging, sustainable sports, and circular design. Credit: Unit9 music: