Nike: “Move to Zero” augmented reality (AR) activated shoe boxes.
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories.
When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.
The WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees and its utilization of clean energy.
Customers can interact with 3D forests, solar panels and rotating windmills, while tapping hot spots that reveal more detailed information about Nike’s rethinking of packaging, sustainable sports, and circular design. Credit: Unit9 music: bensound.com
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.