Burger King UK debuts world-first private augmented reality (AR) concert on a burger with rapper Tinie performing “Whoppa on a Whopper”.

For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.

This world-first private AR burger concert was created by agency BBH and produced in collaboration with Dimension Studios and Bully! Entertainment.

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