Shackleton Whiskey is an example of AR’s ability to connect customers with brand’s heritage in a compelling and interactive way. Shackleton approached Zappar to create an interactive label. Launched first through an app and then through WebAR, via limited-edition Shackleton packaging, here’s a 3D interactive experience unlocking a stunning nautical journey that dives deep into the iconic whisky brand’s heritage and spirit of exploration.
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