Volkswagen Punk

Volkswagen of America using WebAR for ID.4 U.S. soccer fan events.

Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season.

Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events.

Just point your phone at the new custom-wrapped ID.4 electric vehicle to bring the animated U.S. Soccer & Volkswagen AR experience to life.

STN Digital and Gilt Edge Soccer Marketing brought on Groove Jones to bring the images to life in an innovative and touch-less way.

The animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off.