Bashspirt company turned to DreamPort to launch a new vodka brand “Chishmy sidim” with an augmented reality (AR) label.

The character drawn by cartoonist Kamil Buzykaev comes to life in augmented reality with cheerful Bashkir music. The revived character tells the story of the famous winged expression ” There is money, Ufa is walking. There is no money, Chishma sit”.