Vodafone delivers augmented reality (AR) direct mail. This web AR experience is activated with a scan of a QR code. Once activated, users are presented with the image tracked augmented reality experience, promoting a Vodafone special offer which is redeemed within the Vodafone app, so users are presented with call-to-action buttons to both the iOS and Android app stores to encourage app downloads. Credit: Aircards Music: bensound.com