For the holiday shopping season, Groove Jones and the Facebook creative studio worked with Verizon to create an AR (augmented reality) face game that drove traffic to Verizon’s shopping promotions. The campaign leveraged the fun and sharable aspects of a camera-enabled AR experience on the social platform with a unique game twist to stand out and generate excitement.

The goal of the game is to create a fun experience that transforms the user into a fun reindeer character while showcasing Verizon as an excellent destination for the holiday shopping season.