Understand the journey of your Uncle Ben’s rice with augmented reality (AR). Blippar‘s partnership with Mars Food, SGS and Transparency-One, enables consumers to trace their rice’s journey from farm to fork. Music: bensound.com

Understand the journey of your Uncle Ben’s rice with augmented reality (AR). Blippar‘s partnership with Mars Food, SGS and Transparency-One, enables consumers to trace their rice’s journey from farm to fork. Music: bensound.com