trolls in the dark

The Mill teamed up with The Martin Agency and OREO to bring to life an augmented reality experience on Instagram to celebrate the release of the TROLLS WORLD TOUR movie.

The team crafted an experience enabling fans to use limited edition OREO TROLLS WORLD TOUR packs and cookies to trigger an exclusive Queen Poppy performance.

The filter showcases a special dance to the new track, “Just Sing (Trolls World Tour)”. music: