Burger King and Lil Yachty WebAR MTV VMA 2020 performance.
Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home.
Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.
Created by agency COFFEE Labs, the Web AR experience allowed users to interact with the performance by turning up the heat before watching The King award Lil’ Yachty with the Burger Fire Medallion. They were also given the chance to enter to win a series of prizes.
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