Bringing the looks of London Fashion Week to your living room and just about everywhere else. MediaMonks developed an AR (augmented reality) feature for the TommyNow Snap app. The feature lets people choose from Tommy’s LFW lineup and see the new outfits right before their eyes in augmented reality.
Clothes are displayed on real fashion models, captured in 3D using volumetric video. By panning their smartphone around the model, people can check out the clothes from every angle in their own environment. When they like what they see, people can preorder the outfit and share a recording of their catwalk.