This vertically-oriented billboard has a Snapcode that passersby can scan with the Snapchat app to unlock an augmented reality (AR) experience that turns the billboard into a video for Bhabie’s antics.
The lens uses image recognition to lock the lens into position over the billboard and then plays random clips of Bhabie babbling and cursing like a sailor, though the coarser language is bleeped out. The experience is even closed-captioned for the hearing-impaired, but with emojis, because of course. Credit: Snapchat
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.