the girl on the billboard

This vertically-oriented billboard has a Snapcode that passersby can scan with the Snapchat app to unlock an augmented reality (AR) experience that turns the billboard into a video for Bhabie’s antics.

The lens uses image recognition to lock the lens into position over the billboard and then plays random clips of Bhabie babbling and cursing like a sailor, though the coarser language is bleeped out. The experience is even closed-captioned for the hearing-impaired, but with emojis, because of course. Credit: Snapchat