superdrug

Jerzy Pilch has partnered with Marionnaud and Superdrug to create augmented reality (AR) lipstick try-on effects for Valentine’s day.

This AR filter allows users to discover different product ranges, ‘try on’ different lipsticks, decide which colour they like the most and then purchase it. The series of effects were realised on Instagram and Facebook as organic filters but also on Facebook as an AR ad. music: bensound.com