Stranger Things 4

Netflix brings Stranger Things 4 into the aisles of Walmart in Augmented Reality.

Welcome to the Upside Down! In celebration of Stranger Things Season 4, Netflix has brought Hawkins and its dark underworld to life in AR.

The experience takes users on a Demogorgon defeating mission.

Triggered from inside Walmart stores, the campaign turned shopping aisles into hidden caves and vine-filled forests, encouraging users to visit stores and seek out the games on offer.

Credit: Blippar