New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an augmented reality (AR) activated brand experience for its Wild Valley wine labels.

Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.

Users have the ability to interact with birds, and tap to discover more about the wine and where to purchase it. Credit: Unbnd