Aircards launches an innovative Web AR retail experience alongside BON V!V Spiked Seltzer, across OOH locations in Los Angeles and San Diego. Activated by a QR code scan, the experience enhances the mural graphics by showing immersive 3D content. Consumers are presented with a full 3D vending machine with interactive animations, enabling them to select and dispense their favourite flavour can of BON V!V Spiked Seltzer, entirely within web-based augmented reality.
Alongside the 3D content, the experience also featured some key retail call-to-action integrations to drive success of the campaign. Nearby Store Locations: this experience featured a custom branded map with pins for every store location selling BON V!V Spiked Seltzer in the California area. By clicking any of the pins, the consumer is seamlessly transported to Google Maps navigation so that they can find the store and purchase BON V!V.
Instant Online Purchase: this experience also featured an ecommerce integration with Instacart, giving the consumers the option to immediately purchase their chosen BON V!V Spiked Seltzer cans and receive delivery within a few hours. Music: bensound.com
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