Snap has partnered with SoFi Stadium and Hollywood Park to bring Snapchat Lenses to arena screens, turning “Kiss Cam” moments into unforgettable AR experiences.

By leveraging the power of Snap’s Camera Kit, AR Creators, developers, and broadcasters can now build and apply custom augmented reality experiences within the venue and broadcast environments, in 4K and real time.

It’s fan engagement at a whole new level with the potential to expand to concerts and livestream events as well.