7-Eleven – Slurpee Dance Partee: the Slurpee Dance is a fun and interactive augmented reality (AR) experience to encourage 7-Eleven customers to download the 7Rewards app.

Zappar created a competitive dance game which allowed users to climb up the leaderboard in order to win the trophy for ‘Ultimate Slurpee Dancer’. Not only did this allow customers the chance to compete against their friends, but it also influenced more 7Rewards app downloads and brand awareness.