Siduri, has today announced a new photorealistic holographic web browser-based augmented reality (Web AR) experience. In collaboration with augmented reality design agency, Rock Paper Reality, the experience allows Siduri to further engage and educate its customers in a new way, bringing to life the winery’s ethos and story.

Consumers can access the experience directly from a hyperlink or by simply scanning a QR code. The company states that in the future, the QR codes will be featured on Siduri’s wine labels, so that consumers can launch the experience whilst still in a wine shop or restaurant that carries Siduri wines. In the experiences, the holographic founder tells stories about the 25-year old winery to capture the viewer’s attention in a lighthearted, immersive, and educational way. Music: