Maserati Levante Trofeo unfolding unprecedented power with an augmented reality (AR) print ad.

For the product presentation of the new Levante Trofeo in the German trade newspaper ‘Handelsblatt’, Maserati sought for an innovative way to jump-start a classic medium with a fresh new way.

Via a scannable QR code an augmented reality layer is initiated and lets the ad come to life in an electrifying animation. Credit: Herren Der Schoepfung