Samsonite’s eBags brand boosts several key sales metrics by letting shoppers see luggage and backpacks with 3D and augmented reality (AR) imagery on its website. Conversion rates for web visitors who interacted with the 3D and AR features jumped 112% on mobile devices and 81% on desktop browsers, while revenue per visit (RPV) surged 87%. EBags’ most engaged shoppers were 35% more likely to convert with 3D and AR supplementing traditional photography. Music: