Progressive Insurance approached Next Now agency and Match MG to create ‘The Progressive Lake dash VR experience’- an immersive centrepiece to their boat-themed exhibit.

This fun experience included a steering wheel, throttle and sensors that mapped and digitised the users hands into the game.

Users put on an Oculus headset and race to get the fastest score. They sail through checkpoints, collect power boosts and avoid obstacles. Credit: Next/Now

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