Red Bull TV enhanced its live event broadcast by integrating an interactive AR (augmented reality) experience. Through this experience, consumers don the lens of extreme mountain bikers to understand the obstacles faced by navigating the high fidelity mountain locally on their table top.

On native mobile, athlete profiles, additional realistic 3D objects like the start gate, superimposed rider trails, and 360 videos further enhances the experience. A virtual billboard, which played during the live stream, was also made available ensuring users don’t miss any of the action while engaging in the AR experience.