AT&T breaks virtual conference routine with innovative AR Game engagement.

For their Virtual Collegiate Summit, the AT&T College Recruiting team asked Groove Jones to bring new ideas to the table that would differentiate their brand from the typical routine of video conferences.

The result is an online mobile web game concept that the audience can play between sessions and would stay engaged throughout the day due to the audiences competitive nature using a leaderboard system.

The virtual event featured a series of sessions with video sessions with AT&T company leaders. After the session about AT&T’s cultural pillars – Serve Customers First, Move Faster, Act Boldly, and Win As One, a surprise was revealed.

The audience was instructed to take out their phone and play the game, AT&T’s Culture Connector for some fun during the event. Participants scanned a QR Code that was displayed on the screen to access the game easily.