Ralph Lauren is making a move in the world of augmented reality where buyers can get a scannable experience with Snap Inc.’s technology.

By using this feature, buyers can scan the company logo with the help of Snapchat’s camera and click cool selfies depicting the Ralph Lauren logo and virtual gift boxes for sending to family and friends. Whenever individuals will spot the Ralph Lauren logo, be it on a t-shirt, shopping bag, or on the website, they can scan it.