Teaming up with Purina, Zappar gave their customers a chance to take part in the 28-Day Challenge. By launching the WebAR experience, customers were given an interactive way to see the benefits of changing their pet’s diet to Purina ONE and what improvements to expect throughout the 28 day period. By completing the challenge, they were then sent a $5 coupon to use online or in-store. Music: bensound.com