Protein shake

The Givaudan Protein VR experience.

Givaudan is the global leader in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product, and fragrance partners, Givaudan develops tastes and scents that delight consumers worldwide.

Once inside the experience, users have the chance to build their own unique vegan protein in a one-of-a-kind interactive experience. The goal is to show the user the steps to create plant-based protein dishes. A VR experience by Groove Jones.