The Digital Porsche Brand Academy, a Web AR training experience.

The Digital Porsche Brand Academy is a first-to-market training tool that enables Porsche employees around the world to experience the brand’s unique history and values firsthand using augmented reality.

An animated avatar takes employees on a journey through three different chapters of Porsche’s brand story: the past, present and future, where they can explore realistically animated Porsche-locations, take a seat in a virtual Porsche, support the construction of a car, and even take a quiz at the end of the experience.

The Digital Porsche Brand Academy gives employees the chance to build a relationship with the brand and discover the company’s future plans. Credit:

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