Philips commissioned a mixed and augmented reality experience using Magic Leap.

ISE in Amsterdam is the biggest showcase for the A/V industry and Philips Displays are one of the key attractions at the exhibition. The team at Philips wanted to utilise immersive tech to offer something unique.

There were two aims for the immersive experiences, the first focused on offering ISE delegates a playful way to explore the latest Philips products, while the second was to be a functional toolkit for A/V industry. Credit: Draw & Code music: