Tactic created a series of augmented reality experiences within an app for Bogle Vineyards Phantom Wine, which are featured within the augmented reality (AR) Wine App, and which tells the tale of the mysterious appararition, a Phantom that is rumored to reside in the haunted cellars at Bogle Vineyards.

Whether it’s myth or legend, this set of experiences told the story in a series, alternating storytelling methods in seasonal releases that update within the year. Credit: Tactic