RPR’s Holographic WebAR platform demo. RPR and the Microsoft Reactor Capture Studio have come together to bring a first-of-its-kind holographic modeling and fashion platform to online shopping.

With RPR’s upcoming holographic retail platform and Microsoft’s volumetric captured content, clothing companies and online retailers can now bring a diversity of holographic models down a virtual runway in the privacy of users’ homes, improving the way consumers engage with products and shop online. Credit: Rock Paper Reality music: bensound.com