panasonic view

Panasonic Automotive Systems of America (Panasonic Automotive) introduces its new augmented reality (AR) HUD.

A leader in projection generation innovation, Panasonic utilizes its latest advances in optics, volume optimization and imaging technology, combined with AI technology from its SPYDR cockpit domain controller to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection and mapping / route guidance, for a seamless, more engaged and informed driver experience.

Panasonic’s AR HUD system projects 3D, AI-driven key information into the driver’s line of sight to help reduce driver distraction and potentially increase safety on the road. Panasonic’s AR HUD development utilizes a PRIZM process to address all aspects of users’ needs.

Panasonic’s strategic collaborations with emerging tech innovators provide added depth and breadth to the data-driven visuals in Panasonic’s AR HUD: striking, dual plane, high-resolution laser holography is by Envisics, developers of a patent-protected, dynamic holographic platform that enables true holography across multiple mobility applications; and the 3D localization technology and AI navigation and situation awareness analytics is from Phiar, developers of a patent-protected spatial-AI, AR navigation platform.

Credit: Panasonic Automotive music: bensound.com