LEGO Masters Builder augmented reality (AR) experience promotes the New LEGO Masters Series on FOX.
The AR experience created by Trigger in partnership with 8th Wall allows users to generate, assemble, remove and trash virtual LEGO pieces at home. Using the real-life background of their rooms, they can use their tablet or mobile phone to unleash their creativity in the first AR experience that is not tied to the purchase of a LEGO set. music: bensound.com
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