Blackwell Rum celebrated their heritage with an informative and immersive augmented reality (AR) activation.

The WebAR experience features Chris Blackwell, co-founder and CEO of Blackwell Rum and owner of the GoldenEye residence in Jamaica. He knew Ian Fleming in childhood and was personally involved in scouting locations for the first 007 movie Dr. No.

This is why he is the virtual guide in the WebAR experience, sharing stories about the Jamaican rum brand proudly created by his family and other topics of interest, including cocktail recipes. The WebAR experience is seamlessly embedded in the label of the bottle and can be accessed through the barcode and a custom web domain.