Tactic worked with Piedmont Distillery, the makers of the famous “Midnight Moon” line of Moonshine, to bring to life a special edition version of their famous moonshine, featuring “Junior Johnson”, the legendary figure who started his life running moonshine, and used those skills to become a famous race car driver after prohibition.

When users scan the label, they hear Junior Johnson tell his story in his own words, as the label “comes to life” with augmented reality (AR) from the mugshot on the bottle. Credit: Tactic