Midea “Ride The Wave” retail AR product demo experience.
Midea America Corporation specializes in home appliances such as refrigerators, air conditioners, laundry appliances, and much more.
They called on Groove Jones to create the augmented reality experience to promote their new Wave-Impeller 4.5-cu ft High-Efficiency Impeller Top-Load Washer.
This retail AR experience utilized native AR to bring it to life.
In-Store Retail AR Promotion: Customers learn about the AR experience via point of purchase displays and graphics on the washer.
By scanning a custom QRCode located on the graphics, they are taken to the Ride The Wave AR.
Once activated the user will see a dynamic product demonstration highlighted by a miniature surfer, who rides the wave created by the washer’s unique and proprietary Wave Impeller.
