Zaxby’s was looking for a way to interact with sports fans and give them a taste of something truly new. Apache developed a bespoke virtual reality painting game enabling players to enter a virtual Zaxby’s restaurant, dip their controllers in digital sauce, and get painting their very own Big Z – the restaurants chicken mascot.
After painting their sauce-based masterpiece, players could pick up a virtual polaroid camera and take a photo of their creation in VR to be shared with friends and family online.
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