Accenture teamed with Qualcomm and InterContinental Hotels Group (IHG) to increase sales and efficiency of the meetings and events industry. The XR event planner is an immersive, collaborative and interactive cross-platform solution using AR (augmented reality) mobile, MR (mixed reality) glasses and VR (virtual reality) that enables hotel sales staff, event planners and buyers to shorten the sales cycle, increase sales and reduce costs when choosing an event space.
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