The Mill & HBO create Social VR experience ‘Lovecraft Country: Sanctum’: a virtual activation that celebrated the launch of their new serie Lovecraft Country and had the ability transport fans into the Lovecraft Country world, whilst in global isolation.
Lovecraft Country: Sanctum is a three-part immersive journey to another dimension. “Travelers” visiting the Sanctum Dimension experienced three different events that are a complement to Lovecraft Country’s themes of socially relevant storytelling and cosmic horror, featuring original content performed by the cast from the series.
In the first event, guests explored a mesmeric sculpture garden, with original artworks crafted by Black Afrofuturist artists.
In the second, visitors entered an otherworldly interactive theatre that defies the laws of physics.
The third event featured an unforgettable musical performance by one of today’s biggest music stars, Janelle Monáe.
Throughout this social VR experience, guests are able to interact with other Travelers, as well as unlock hidden rooms and challenges that took them further into the dark unknown. Credit: The Mill
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