Michelob ULTRA – Play Like A Pro, augmented reality brand experience.

Zappar worked with Michelob to profile their light beer, Michelob ULTRA, with an engaging and fun brand experience that people can try out in retail stores.

The mini-games ranged from knocking Michelob ULTRA bottles with Peyton Manning to playing golf in your own back garden. Players could win prizes by collecting and spending in-game points.