Universal and LEGO launch augmented reality (AR) music video making app: VIDIYO

LEGO VIDIYO is aimed at children aged 7 – 10, providing a safe universe where they can traverse the worlds of physical and digital play. The platform lets children experiment with play and music, a powerful combination extending their ability to connect with other people emotionally and creatively.

Combining new technology with the LEGO System in Play, and music from many of the world’s leading artists covering multiple genres, LEGO VIDIYO provides a refreshing opportunity for children to express themselves creatively.

By putting them in charge of their own music video productions, children can both discover music and harness their passion for it through an immersive, positive and safe social experience. As LEGO VIDIYO requires verified parental consent, along with anonymity and external moderation of all content uploaded to the app feed, parents can be reassured their child is unleashing their creativity while staying safe online.

Children can experience LEGO play in a way never seen before. Using AR, it’s the first-time children can play with minifigures in real-life scale and at a super-sized scale, in addition to the iconic minifigure scale. The app lets children style all of their band members, select names for their band, design album covers and much more. Credit: Lego

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