Snap and the LEGO Group partner to launch London AR experience for the LEGO Group’s 90th anniversary.

As part of the 90 Years of Play celebrations, the LEGO Group has joined forces with Snap to launch a special Augmented Reality experience.

This brings parts of London alive with AR LEGO® creations using a new Snap Lens. The experience uses Snap’s City Landmarker technology to overlay colourful, life-sized LEGO creations on the streets of London

Using Snap’s City Landmarker technology, Snapchatters can jump into the playful world of LEGO by using the Snapchat camera to scan the LEGO Snapcode.

Through the Snapchat camera, buildings and streets in London will be transformed into a custom AR fairground, placing LEGO rides including ferris wheels, roller coasters and colorful LEGO decorations wherever the creator chooses.