Lancôme virtual flagship pop-up. The virtual pop-up is an immersive 3D shopping experience that gives visitors an opportunity to get up close with the brand and explore the world of virtual reality from the comfort of their own homes.

This experience aims to not only promote Lancôme’s best-selling product “Advanced Génifique”, but also to dive deep into the science, inform, inspire and encourage visitors to discover the next big thing in beauty tech. Credit: ByondXR music: