For the launch of their newest collection, Midwest Immersive partnered with street-wear brand, Kim Products, to create a limited-edition Snapchat Lens for the launch of her latest collection, Saturday Night Heartbreak.

The early-2000s-themed event was held at The Promontory in Hyde Park and saw over 300 attendees. 299 guests scanned the event’s snapcode in just 4 hours, which resulted in over 24,381 views. Credit: Midwest Immersive music: