In honor of International Women’s Day, the largest bank in Russia, Sberbank, teamed up with digital agencies Mosaic and Hyper Reality to create “March 8th,” a Web AR activation powered by 8th Wall that allows users to send the women in their lives a virtual bouquet.

March 8th amassed over 1 million user sessions in the first two weeks with an average dwell time of 1 minute and 18 seconds. Of the hundreds of thousands of bouquets created, 94% were shared with another person. music: