Augmented Reality takes off at Moxy Hotels with the “Moxy Universe, Play Beyond” Asia Pacific campaign.
Designed for the young-at-heart, Moxy breaks the rules of a conventional hotel stay, bringing its “Play On” experiences from the hotel to the virtual world through the Moxy Universe.
From Shanghai to Tokyo, guests are invited to explore the Moxy Universe with their own avatar in 12 Moxy hotels across Asia Pacific. Before arriving in-person to each hotel, guests can access the Moxy Universe via mobile devices to customize their own avatar, with a selection of hairstyles, outfits, and accessories.
Upon checking in at the hotel’s signature Bar Moxy, guests will instantly enter the Moxy Universe by scanning a designated QR marker to unlock a minimum of five challenges throughout the hotel’s guestroom and public spaces to win great prizes. Credit: Marriott International
