Sony Pictures and Trigger , the mixed reality agency, teamed up to create a WebAR experience for the feature film Jumanji: The Next Level. It’s the world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji. The WebAR technology is powered by 8th Wall.
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