The Jim Beam augmented reality (AR) app allows users to watch as the world of Jim Beam comes to life right on the bottle. Going back in time and experiencing 7 generations of family history through dynamic audio and 3D visuals. After downloading the app, users can hold their phones over the Jim Beam label to launch the immersive experience.

This augmented reality exploration turns the bottle into a stage, playing out key milestones in the Jim Beam journey through news clippings, 3D animations, audio clips, and historical footage that work together to offer users a rich picture of Jim Beam’s place in history and a powerful connection to the brand. Credit: Wikitude / Tactic Music: