israel

Israel’s President, Reuven Rivlin, has used augmented reality (AR) to address the nation this Independence Day as a hologram. For the first time in history, a country leader has been telecasted in full augmented reality 3D to visit constituents in the privacy of their home and speak to them using volumetric virtual video.

This experience was made possible thanks to three technology partners including TetaVi (volumetric capture), Omnivor (volumetric playback) and 8th Wall (WebAR) and by the creative direction of Nim Shapira.