Countdown Super Insects branded AR collectables.

Zappar worked with Craze to deliver an AR-infused loyalty campaign for New Zealand supermarket brand, Countdown. Using a blend of collectables, native apps, and an always-on camera strategy.

The Super Insects campaign, and accompanying mobile app, were designed to be experienced both in-store at Countdown stores, and at the customer’s home.

The collectable cards were acquired in-store, and certain in-app content could only be unlocked by scanning posters around participating store locations.

Both the cards and the games within the app could then be brought home, with AR allowing users to place 3D worlds into their own environment.